Boby Rahmawan

Understand search.
Put it to work.

A free reading path through five existing notes, with one small exercise after each. Read at your own pace.

  1. 1

    Understand the person behind the search

    Search Intent Changes After the Click

    2 min read

    Try it on your website

    Choose one page on your website. Write down the question that brought someone there and the next step they need.

  2. 2

    Make the answer genuinely useful

    Helpful Content Isn’t a Checklist

    2 min read

    Try it on your website

    Review that page against the five questions in this note. Identify one missing explanation you can improve.

  3. 3

    Give your content a clear home

    Site Architecture: Clarity Compounds

    2 min read

    Try it on your website

    Sketch the path from your homepage to one important answer. Look for unclear labels or a missing connection.

  4. 4

    Choose the right problem to fix

    The Technical Audit Is the Beginning, Not the Answer

    2 min read

    Try it on your website

    Take one issue from your site and describe its effect on people, its likely impact, and what is needed to resolve it.

  5. 5

    Measure a decision, not just a number

    Measuring What Actually Matters

    2 min read

    Try it on your website

    Choose a business goal and a signal that could change your next decision. Write down what you would do if it changed.

Have a specific search problem?

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