Curious by nature.
Analytical by practice.

A different route into search.

My work has crossed analytics, backend development, performance marketing and SEO. I’m interested in the connection between what people need, how websites work and what the data can tell us.

That perspective matters when a search problem reaches beyond a single page. Content, technical decisions and measurement all need to make sense together.

Clear thinking, shared openly.

I value research that leads to useful decisions. My aim is to make recommendations understandable enough to discuss and practical enough to act on.

Outside the technical work, I’m interested in Indonesian culinary heritage and photography. Both reward the same habit: noticing details and asking better questions.