Boby Rahmawan

Clearer SEO.
Better next steps.

I’m Boby Rahmawan, an independent SEO specialist. I help teams improve their technical foundations, plan useful content and understand what search contributes to their business.

Discuss your website Explore SEO services

Search is part of the business.
The strategy should be, too.

I help teams understand what is holding their website back, choose meaningful work and see what changes.

Three ways to
improve your SEO.

Explore my expertise

Technical SEO

Can search engines find, understand and index your pages?

Content strategy

Does your content answer the questions that matter to your audience?

SEO measurement

Can you see what organic search contributes to your business?

Find the signal.
Then act on it.

My background spans analytics, backend development and performance marketing. That shapes how I approach search: investigate carefully, explain clearly, and connect recommendations to implementation.

More about my approach
  1. 01

    Understand the business

    Start with the audience, the offer and the action the website needs to support.

  2. 02

    Find the constraints

    Review the technical foundation, search demand and existing content together.

  3. 03

    Prioritise the work

    Build an actionable plan around impact, effort and the resources available.

  4. 04

    Measure and refine

    Check implementation, review the data and adjust the next round of work.

Practical notes on SEO.

Visit the journal
Content Strategy

Helpful Content Isn’t a Checklist

Why usefulness beats tricks—and how teams can build a repeatable standard for genuinely helpful pages.

Measurement

Measuring What Actually Matters

How to separate useful growth signals from impressive-looking noise.

Content

Search Intent Changes After the Click

Why the page experience must continue the promise made in search.