BR

A clear process
for messy search
problems.

You’ll always know what we’re solving, why it matters, and what happens next.

Bring me the problem no sales pitch,
just a plan.
A winding four-step route from diagnosis to learning01Diagnose02Decide03Build04Learn
01

Diagnose

Find the real constraint before prescribing the fix.

  • Business context

    Understand goals, offers, and how search supports growth.

  • Audience & demand

    Identify who you serve and what they’re searching for.

  • Technical audit

    Crawl, indexation, Core Web Vitals, architecture, and on-page signals.

  • Content inventory

    Audit pages, intent, gaps, and cannibalization.

  • Competitors

    Analyze who ranks, what works, and where the gaps are.

  • Analytics quality

    Check tracking, events, and data accuracy.

  • Clearly written diagnosis

    Summarize root causes, opportunities, and the biggest constraints.

02

Decide

Turn everything we learned into a focused plan.

  • Opportunity sizing

    Size opportunities based on demand, business value, and feasibility.

  • Impact vs. effort

    Prioritize work with a clear impact-versus-effort view.

  • Dependencies

    Map technical, content, and resource dependencies.

  • Ownership

    Assign owners and set clear responsibilities.

  • Measurement

    Define KPIs and how we’ll measure success.

  • Roadmap

    Create a phased plan with clear milestones.

  • Success criteria

    Define what good looks like for each initiative.

03

Build

Ship the work with the people who make it real.

  • Technical fixes

    Implement fixes that unlock crawlability, indexation, and speed.

  • Content briefs & creation

    Create helpful content that matches intent and closes gaps.

  • Internal linking

    Connect pages with clear purpose and better pathways.

  • Page optimization

    Improve on-page signals that support relevance and clarity.

  • QA

    Test, validate, and check everything before it goes live.

  • Collaboration

    Work closely with your team and keep communication open.

  • Documentation

    Keep a clear record of what we changed and why.

04

Learn

Measure honestly, then improve what matters.

  • Monitoring

    Watch rankings, coverage, and data quality.

  • Reporting

    Share what changed, what moved, and what didn’t.

  • Experiments

    Test ideas with clear hypotheses and learning goals.

  • Iteration

    Double down on what works. Fix what doesn’t.

  • Insights

    Extract lessons and opportunities from the data.

  • Next priorities

    Update the plan based on the latest learning.

  • Knowledge transfer

    Share learnings so your team can keep growing.

What you can expect from me

  • Clear communication

    I explain things in plain language and keep you updated at every step.

  • Practical recommendations

    Everything I suggest ties back to impact, feasibility, and your goals.

  • No mystery dashboards

    You’ll get straightforward reporting that answers real business questions.

What I’ll need from you

  • Context

    Your goals, business model, offers, and the challenges you face.

  • Access

    Analytics, Search Console, CMS, and any other tools we need.

  • Decisions

    Timely feedback and decisions to keep work moving forward.

  • Collaboration

    Open communication and the right people in the loop.

Diagnose, decide, build, and learn in a repeating improvement loopDiagnoseDecideBuildLearnRepeat.Always getting better.01020304