Start with the real problem
Before choosing tactics, I clarify what changed, who it affects, and which decision the evidence needs to support.
I make search work easier to understand.
I’m Boby Rahmawan. I help teams turn technical SEO, content, and measurement questions into decisions people can explain and act on.
How I approach the work.
Clear search strategy is less about producing more documents and more about helping the right people make better decisions.
Make the trade-off visible
Good search work connects technical detail to business consequence, effort, confidence, and a clear owner.
Leave a useful system behind
The goal is not a clever recommendation. It is a repeatable way for the team to make the next decision better.
What I’m working through now.
Most of my notes sit where search strategy meets real operating constraints: site architecture, useful content, technical prioritization, and measurement that changes a decision.
Browse the notes →“Make the complicated part easier to see—and the next step easier to take.”