About Me

Hi, I'm Boby Rahmawan

I'm a digital marketing specialist based in Indonesia, passionate about helping businesses grow through strategic SEO and high-performing Meta Ads campaigns.

My Journey

My career began in the telecommunications industry, where I learned how to connect people, solve complex problems, and navigate competitive markets. Working in telco taught me the fundamentals of understanding customer behavior, communicating value, and thinking strategically at scale.

But I wanted to do more than just work within a system. I wanted to build something of my own.

That curiosity led me to digital marketing. I started exploring SEO, content strategy, and paid advertising, teaching myself how to optimize websites, craft compelling messages, and run campaigns that deliver real results. Over the years, I've worked with diverse brands, helping them grow their online presence and connect with the right audiences.

Eventually, I took everything I learned and help Athalia Construction, where I apply these same principles to build a brand from the ground up. It's been a journey of constant learning, testing, and refining, and I love every part of it.

What I Do

I specialize in:

SEO Strategy – Building topical authority, optimizing site architecture, and driving organic traffic.

Meta Ads Campaigns – Creating high-converting ad strategies that connect brands with their ideal customers

Beyond Marketing

When I'm not optimizing campaigns or designing websites, you'll find me exploring Indonesian culinary traditions, collecting miniatures and dioramas, or diving into gaming sessions. I believe the best work happens when creativity meets curiosity.

Let's Work Together

Whether you're launching a new brand or scaling an existing one, I'm here to help you grow with smart strategies and authentic storytelling.